Notes on selling, pipeline reviews and moving CRMs
Written by the people who build Thatcher and the teams who use it. One post a week, nothing behind a form.

Selling
What to do with a deal that went quiet for 9 days
Nine days of silence usually means the deal lost its sponsor or its deadline. Three emails that find out which.

Guides
How we moved 3,400 deals out of HubSpot in a weekend
A customer's import, step by step: stage mapping, custom fields, email history and the numbers we checked before Monday.

Product
Why viewers are free in Thatcher
Managers, finance and founders who only read the pipeline should not cost a seat. Here is how we decided that.

Selling
A follow-up sequence that stops when it should
Four steps, ten days, and five reasons to stop early. The sequence our own team uses after a proposal.

Pipeline reviews
Forecast categories for teams under 30 sellers
Commit, best case and pipeline mean something only if every rep uses them the same way. Plain definitions that hold up.
Bring your pipeline. We will move it over for you.
Send us a CSV or connect HubSpot, Pipedrive or Salesforce. Your deals, contacts, notes and emails arrive the same day, and your team runs its first Monday review in Thatcher.
14 days free. No card needed.
