
A CRM for B2B sales teams of 3 to 30. It fills itself in from your inbox.
Thatcher puts every email, call and meeting on the right deal, then shows you on Monday which deals went quiet.
14 days free, no card. We move your deals from HubSpot, Pipedrive, Salesforce or a spreadsheet.
Works with the inbox and calendar your team already uses

Gmail

Outlook

Google Calendar

Zoom

Slack

Calendly
What Thatcher does at each stage of a deal
Lead. New leads become deals without anyone typing.
Website forms, Calendly bookings and inbound email create the contact, the company and a deal in Lead, with the source attached and an owner picked by round robin.
Forms, bookings and inbound email
Duplicates caught by company domain
Round robin that skips reps who are away

Qualified. Every email, call and meeting lands on the deal by itself.
Connect Google or Microsoft once. Thatcher matches each thread, call and calendar event to the deal by the people on it, so the timeline is complete and nobody logs a thing.
Two-way Gmail and Outlook sync
Zoom, Meet and Teams notes after every call
Private threads stay private

Proposal. Follow-ups that stop the moment they reply.
Write a sequence once. Thatcher sends it from the rep’s own inbox, stops on a reply or a booked meeting, and pauses when an out-of-office comes back.
Sends from each rep’s own address
Stops on a reply, a meeting or a stage change
Nothing ever sent after a reply

Won. A Monday forecast you can stand behind.
Commit, best case and quota roll up from the deals themselves. Anything that slipped since last Monday is listed first, with the reason and the last email.
Weighted by stage and your own history
Slipped deals flagged Mondays at 8am
Quota by rep, team and quarter

Moved over by Monday
Plugs into the tools your sellers already have open

Gmail
Every thread with a contact on a deal lands on that deal, from the first reply.

Microsoft Outlook
The same inbox filing for Microsoft 365 and Exchange Online.

Google Calendar
Meetings show on the deal, and a booked meeting stops the sequence.

Zoom
Recordings, length and notes attach to the deal after every call.

Google Meet
Meet calls and their notes logged on the deal, no copy and paste.

Microsoft Teams
Teams meetings with prospects logged on the right deal.
Sales teams that stopped updating the CRM by hand
20 min
Monday pipeline review, down from an hour
“We had a spreadsheet and a Slack channel called #pipeline. Two weeks after moving over, our Monday meeting took twenty minutes, because the numbers were already right when we sat down.”
Dana Okafor, head of sales at Bramble Print Co., Madison, Wisconsin
0
activities logged by hand since March
“Every email is on the deal before I open it. When someone is out, anyone on the team can pick up the thread without a handover call.”
Luis Carvalho, founder of Kettle Freight Software, Austin, Texas
3,412
deals moved from HubSpot over one weekend
“We were paying for seats nobody logged into. The import kept five years of email, and we now pay about a third of what we did.”
Hana Kobayashi, revenue operations lead at Fielder Health Software, Raleigh, North Carolina
One price per seller. Everyone who only looks is free.
Before you move your pipeline
Still unsure about something? Talk to someone who has run more than a hundred of these imports.
Most teams are done in an afternoon. We import deals, contacts, companies, notes, emails and custom fields, and keep your stages. On any paid plan our onboarding team runs the import with you.
No. Thatcher only files threads that include a contact on a deal. Personal threads never leave your inbox, any rep can mark a thread private, and nothing is sent from your address unless a rep starts a sequence.
No. Viewers are free on every plan: managers, finance and anyone else who reads deals without owning them. You pay for sellers.
Yes. Monthly plans cancel any time. Yearly plans can drop seats at renewal, and you can export every deal, contact and email as CSV whenever you like.
In the US, in AWS us-east-2 (Ohio), encrypted in transit and at rest. Our SOC 2 Type II report is available on request, and Scale adds SSO and an audit log.
Yes. A REST API and webhooks come with Team and Scale, and Zapier covers the tools we do not connect to yet.
Bring your pipeline. We will move it over for you.
Send us a CSV or connect HubSpot, Pipedrive or Salesforce. Your deals, contacts, notes and emails arrive the same day, and your team runs its first Monday review in Thatcher.
14 days free. No card needed.