A 22-person company in Milwaukee building the CRM small sales teams keep up to date
Thatcher started in 2021, when two people who ran sales at a 40-person software company got tired of typing into a CRM that never helped them sell.

Our own pipeline, run in Thatcher: every trial and import the team is working on this week.
Nadia Haddad and Grant Kowalski spent six years selling software to small manufacturers. Every Monday they rebuilt the pipeline from their inboxes, because the CRM was always a week behind.
Thatcher is the tool they wanted: it reads the email and the calendar, files everything on the right deal, and asks a person only for the one thing software cannot know, which is what happens next.
We have taken no outside money. The company runs on what customers pay, so we build what they ask for and we answer the phone when they call.
2021
Founded in the Third Ward
22
People, 14 of them in Milwaukee
1,100
Sales teams run on Thatcher
4 hours
Median time to a finished import
Bring your pipeline. We will move it over for you.
Send us a CSV or connect HubSpot, Pipedrive or Salesforce. Your deals, contacts, notes and emails arrive the same day, and your team runs its first Monday review in Thatcher.
14 days free. No card needed.