A 22-person company in Milwaukee building the CRM small sales teams keep up to date

Thatcher started in 2021, when two people who ran sales at a 40-person software company got tired of typing into a CRM that never helped them sell.

Thatcher's own trials and onboarding pipeline, run in Thatcher

Our own pipeline, run in Thatcher: every trial and import the team is working on this week.

Why we built it

Why we built it

Nadia Haddad and Grant Kowalski spent six years selling software to small manufacturers. Every Monday they rebuilt the pipeline from their inboxes, because the CRM was always a week behind.

Thatcher is the tool they wanted: it reads the email and the calendar, files everything on the right deal, and asks a person only for the one thing software cannot know, which is what happens next.

We have taken no outside money. The company runs on what customers pay, so we build what they ask for and we answer the phone when they call.

2021

Founded in the Third Ward

22

People, 14 of them in Milwaukee

1,100

Sales teams run on Thatcher

4 hours

Median time to a finished import

What we hold ourselves to

Four rules that decide most arguments about the product.

Four rules that decide most arguments about the product.

Nobody should type into a CRM

Nobody should type into a CRM

If a seller has to log it by hand, we have not finished the feature.

If a seller has to log it by hand, we have not finished the feature.

Viewers are free

Viewers are free

The people who read the pipeline should never cost a seat.

The people who read the pipeline should never cost a seat.

Leaving is one click

Leaving is one click

Every deal, contact, email and note exports as CSV, on every plan, whenever you like.

Every deal, contact, email and note exports as CSV, on every plan, whenever you like.

A person answers

A person answers

Support is run by the people who build Thatcher, and the median first reply is 9 minutes.

Support is run by the people who build Thatcher, and the median first reply is 9 minutes.

We are hiring for four roles in engineering, design, onboarding and sales.

We are hiring for four roles in engineering, design, onboarding and sales.

Bring your pipeline. We will move it over for you.

Send us a CSV or connect HubSpot, Pipedrive or Salesforce. Your deals, contacts, notes and emails arrive the same day, and your team runs its first Monday review in Thatcher.

14 days free. No card needed.

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